Projx2Print

When shop owner Abraham Teran approached us, he was ready to open a new print shop and eventually rebrand his existing print shop American Awards. The old shop – like its name implies – was almost completely focused on Trophies and Awards but Abraham wanted to expand its services and maximize the use of his equipment. He also wanted a modern and contemporary look for his new shop in Chula Vista which would be duplicated in his original store.

To achieve his goals we worked together on a new name and decided on projx2print to emphasize the limitless printing possibilities. Brand messaging and print collateral were created to communicate this “limitless printing possibilities” concept. The result was a clean, modern look that worked seamlessly across all of their brand touch points, from the signage inside and outside the store to all their marketing material and custom squarespace website. The shop itself has an open concept feel to invite customers in comfortably discuss their custom projects.