Clearstory

Clearstory, a digital publishing and printing company established in 2009, offers library quality books that can be created online through their simple online templates. Everything is printed in house along with many other commercial and experimental design projects.

Clearstory came to Fabrizio Scippa Grafica for help in creating their overall brand identity. The goal was to create a brand that was unique, fresh and versatile in order to represent the range of products and services that the company will be offering. To avoid competing with all beautiful images and books that were produced, we chose a clean and modern typeface combined with light shades of gray as the main design elements. In contrast with this approach when displaying clients product/s, we created a multicolor iconic symbol to be used as a main design element for Clearstory marketing materials.

10 years later the brand still looks fresh and continues to be versatile and flexible as new products and services are introduced under the umbrella of digital printing and publishing.