Drift Café

Logo / Identity / Messaging / Menus / Displays / Signage / Aprons / Tote bag

Drift is a new concept in Pacific Beach, San Diego. When owner Marlee Becker first shared her vision for the coffee shop, she described the idea of a casual, tropical cafe with Tulum-like vibes. The overall color scheme and aesthetic is calm, soothing and warm. The logo was inspired by the abundant tropical foliage found near the clear blue white sanded beaches. The handwritten typestyle compliments the relaxed atmosphere Drift offers its customers. In addition to visuals, we also delivered a messaging bank and image library for use throughout all of their social media channels.