Design rooted in experience.
Built to outlast trends.
Brand identity and web design for businesses that have outgrown generic.
Thirty years of design.
Zero generic brands.
Most businesses reach a point where their visual identity no longer reflects who they've become.
The logo feels amateur or dated. The website looks like everyone else's. And in a world where AI can generate a brand in minutes, the difference between ordinary and memorable has never mattered more.
My approach is rooted in a simple belief: clarity is more powerful than complexity. The best brands don't shout — they speak with confidence.
That's where 30 years of experience changes everything. Not to decorate — but to make deliberate decisions that serve your business for years.
Core Services
1. BRAND IDENTITY
A complete visual language for your business — logo, typography, color, and all the elements that make you instantly recognizable. Built to last, not to trend.
2. SQUARESPACE WEBSITE
Squarespace websites designed with the same care as your brand — because a beautiful site without strategic thinking is just a pretty brochure.
3. BRAND + WEBSITE
The most cohesive result. When identity and digital presence are designed as one system, everything communicates with consistency and intention.
Featured Work
Pappalecco
Brand Identity, Environmental Design, Packaging, Web
A San Diego coffee brand built from a single location into a growing multi-site experience, with every touchpoint designed to feel unmistakably Italian.
Website Design
I bring the same care and intention to every Squarespace website — because a great digital presence starts with a great brand.
I'm Fabrizio Scippa — born in Rome, based in San Diego for the past 30 years.
Thirty years of designing across two cultures taught me that the most effective work is almost always the simplest. Removing what doesn't belong is harder than adding more — and it's the difference between a brand that feels timeless and one that feels busy.
I've spent my career helping businesses look and feel as good as they actually are. Before forming this studio, I led creative direction at agencies and publishing firms, and built a five-person design firm from the ground up. That experience — across industries, across cultures, across decades of design evolution — is what I bring to every project.
I work with a small number of clients at a time. You work directly with me, not a junior designer.
In an era where anyone can generate a logo in thirty seconds, experience is what tells you whether it's any good.
In their own words