ImPACT Applications provides reliable concussion care tools, training and resources to healthcare providers and sports teams around the world. FSG worked with them to develop a complete brand identity update, including a new company logo, product logos and an Identity Style Guide that serves as an overview of all design elements to be utilized by their marketing team. A new responsive website was created with HubSpot integrations that helps ImPACT measure results through extensive analytics.

FSG worked side by side with ImPACT's marketing team to create an Employee Book to be used by their sales team, the book identifies the company’s mission, strengths and highlights what sets them apart. This was the second large scale project FSG has worked on with ImPACT, further solidifying the partnership.