Well-Heeled, San Diego’s first and only spa catering to men, partnered with FSG to launch this pioneering establishment. The concept of this spa was straightforward – create a masculine atmosphere where men feel comfortable receiving personal services like massages, body de-stressing services and pedicures.

FSG created an overall brand presence for Well-Heeled. We applied the overall brand visuals to various mediums including an ecommerce website, e-newsletter, printed marketing materials, gift certificate and thank you card, exterior signage, and interior environmental design.


  • Logo
  • Identity Suite
  • Marketing Collateral
  • Packaging
  • Print Advertising
  • eCommerce Website
  • Signage and Environmental Design