Amo Roma

Amo Roma is a passion project born from Fabrizio Scippa and Aaron Serafino’s mutual love for the Eternal City. 

Aaron, a professional photographer, has always celebrated his Italian roots. He spent a few summers in Rome exploring and creating a big archive of photographs. Fabrizio, who was born and raised in Rome, loved the images because they depicted the Rome he lived in for 30 years—the true Rome that is never shown on a postcard.

Combining photographs, type design and materials was a true collaboration between Aaron and Fabrizio. The letterforms spell out Amo Roma (I Love Rome) and were converted from a digital format to letterpress plates. Using a vintage desktop printing press, various type designs and unexpected color mixes resulted in these curiously unique prints.

The culmination of the project is thirty compelling prints that were adapted into a series of posters, notebooks and T-shirts.