Pappalecco, a popular San Diego caffé with locations in Hillcrest, Little Italy, Del Mar, and Kensington, came to us in need of establishing their brand identity as their business continued to grow. Lorenzo and Francesco Bucci of Pappalecco not only have a deep love for Italy and its food, but are determined to deliver a true Tuscan experience to every customer that comes through their doors. I was thrilled to help them do that.
For the past 6 years we have worked on many projects with them including a new logo, brand guide, packaging, environmental design, website, employee training site, and point of purchase displays.
Branding and Messaging
Posters and Displays
Coffee and Gelato Packaging