Brand Identity Questionnaire Please fill out this form before our scheduled zoom meeting. If any question doesn’t apply to your business or you are not sure how to answer it, simply type skip and move to the next question. Name * First Name Last Name Email * Please spell out the exact company name as you want it to appear in your logo * Describe your business * Why did you start this company? What is your mission? * List all services and/or products you offer * What is your biggest challenge? * What do you love about what you do (and how you do it)? * What’s your biggest complaint about your industry? * Do you think you can improve on it? How? * How are you promoting or going to promote your services? * What adjectives would a satisfied client use to describe your business? List 5-7 * Who are or who do you think will be your main competitors (list at least 3)? What are their strengths and weaknesses? * What do (or will) you absolutely do better than your competition? * What companies or people do you most admire in your field? Please give some reasons why. * What is your target client’s pain point? What problem are you helping solve for them? * What are the 3 most important things you want people to think about you/your business? * What 3 things do you definitely NOT want people to think about you/your business? * Anything else you’d like to tell us about this project? What deliverables do you think you need? * Brand Identity (Logo, Colors, Typography, etc.) Business Cards Letterhead/Envelope Social Media Graphics (Facebook/Linked-In Header, Instagram Background, Messaging Template) Printed brochure or flier Postcard Door Hanger Signage Stickers eMail Signature Photography Copywriting Thank you for your time. I’m looking forward to connecting with you and discussing it further.
